Scott has over 25 years of strategic leadership experience consistently driving domestic and international expansion for companies such as IBM, Air Canada, Cineplex, LoyaltyOne, and Etihad Airways. His practical knowledge includes business development, revenue creation and management, customer experience, team building and corporate evolution.
Scott most recently served as Global Loyalty Head of Partnerships and Product innovation for Etihad Airways in Abu Dhabi; building a team and amalgamating airline frequent flyer program brands for Etihad, Alitalia, Air Berlin, Jet Airways and others. As VP International for LoyaltyOne (Alliance Data Systems) Scott and his team established operations and new partnerships in the Indian retail market. Reporting to the Board as founding Managing Director of the SCENE LP, Scott helped launch an entertainment loyalty program which surpassed enrollment targets by 200%.
Scott also led the Air Canada Aeroplan partner expansion into a broader retail coalition while expanding their offerings into B2B and employee incentives. This expansion fueled Aeroplan’s spinout from Air Canada via an industry first and highly successful IPO in 2005.
Scott has also served as Canadian Head and Executive Vice President at Mulberry Consulting, a global specialist in making leading companies more “customer intelligent” and as President & CEO of ProLessons; a digital media company leveraging sports celebrity content for brand marketing programs.
Born in Montreal, Scott and his wife of 28 years reside in Toronto and are the proud parents of three adult children.
CEOs who work with Scott will benefit from his global perspective and proven record of visionary leadership.
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An exceptional business strategist, Rick Fitzgerald has more than 27 years of senior management experience and a track record of success, both in Canada and internationally. Rick served as Chairman of Diageo Canada Inc. from 2006 to 2008 and before that as President and CEO since 1998, with the merger of United Distillers Canada Inc. […] Learn more.
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The perspectives gained, the constant learning and the way in which we hold each other accountable has helped my company to successive years of record sales and income. Jamie Moody – President & CEO, The Tree of Life Canada